An advertising manager discloses the secret of You! be the Judge's success.

The advertising manager of a paper out West once told me the reason for You! be the Judge’s success.

“People are fed up with the law, fed up with lawyers, fed up with the courts.

And then

Your column comes along,

And all of a sudden it’s 'their' opinion that’s considered just as valuable as the judges or the lawyers.

Now it’s their turn to tell the lawyers what they should have done in the first place”

So now they feel smart.

And who doesn’t like feeling smart.

And if the column Is being sponsored by a lawyer in their home town,

there’s a bonding with that lawyer,

a feeling of thanks for making them feel smart.”

And they feel trust for the lawyer.

And respect.

So guess who they call when they find themselves in deep water, need a lawyer, and don't have one?

Why, the lawyer whom they trust, of course! The sponsor of the column!

So up to 91% of the paper read You! be the Judge ; the lawyer makes money, the paper makes money, the readers will feel smart -

a win-win happening for…EVERYONE!"

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